Brand Positioning: Aarong, an iconic Bangladeshi brand and the country's
largest retail chain, offers customers over 100 fashion and lifestyle
product lines, including designer clothing's, household items and
jewellery, all of which bear the promise of exceptional quality and
value. the rich tradition of Bangladeshi craft and folk art returned to
prominence through Aarong, which for the last 32 years has been
creatively blending traditional and ethnic craft skills with
contemporary styles and trends.
A pioneer in the country's craft industry, Aarongs unique product
designs have brought consumer attention back to craft and materials
indigenous to Bangladesh, as its designers blend the traditional with
the contemporary in a way that continues to win consumer appeal.
their
discerning style and high-quality craftsmanship make every Aarong
product unique and demanded on consumers mind, because of the unique
product design, descending style and high-quality craftsmanship Aarong
holds a very very strong position on consumers mind. aarong trendsetting
designs and attention to quality continues to win the loyalty of
millions of satisfy customers each year. Aarong focus on
innovation,quality, value-based pricing and superior in-store customer
service. For positioning in consumers mind, Aarong uses positioning by
creating value and beliefs. Aarong stands for a unique mix of design,
quality and convenience, of the traditional and the contemporary.
Aarong is one of a kind globally positioned as a highly successful
Bangladeshi craft based retail chain and brand of pride. aarongs
responsibility is two fold delivering unique products with the highest
level of quality and service to its customers and the strongest level of
support and protection of artisans and their craft. To its consumers,
Aarong is a house hold name a one stop shop and a trusted brand that
inspires pride, promises quality and sophistication, and helps to keep
cultural roots alive in every day life. Aarong represents the endurance
of both their age-old art as well as their livelihoods.
Aarong tries to create the uniqueness(POD) and tries to deliver the
style and high quality product and they want to create values and
beliefs in consumers mind. They are very successful in creating
improvements:
they should campaign in rural area.
they should survey the consumers that how much they(consumers) are aware of their product.
they need to be more updated depending on consumers choice
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